What are OKRs?
OKR stands for Objectives and Key Results. It’s a popular goal-setting framework used by teams and organizations to set ambitious goals and track their progress.
Objective: This is the big-picture goal. It should be inspiring, time-bound, and focused on what you want to achieve.
Key Results: These are measurable outcomes that indicate whether you've achieved the objective. Think of them as proof points 📈.
When Should You Use OKRs?
OKRs are ideal when you want to:
Set clear goals for a team or department
Align efforts across different roles and functions
Measure progress toward high-level objectives
Encourage focus and accountability 💡
They’re typically set quarterly but can also be adjusted to fit annual planning or shorter sprints.
Why Are OKRs Useful?
They drive clarity by forcing teams to define what success looks like.
They motivate performance by setting challenging, outcome-based goals.
They support transparency, making everyone’s goals visible and aligned.
Using OKRs helps create a culture of performance and purpose, where everyone knows what matters most.